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Which Google Analytics Visualization Compares Report Data To The Website Average?

Google Analytics for Beginners Answers - Analytics Academy

Google Analytics for Beginners Answers - Analytics Universityshows new users how to create an account, implement tracking code, and fix data filters. Y'all'll learn how to navigate the Google Analytics interface and reports, and gear up dashboards and shortcuts. The course will also demonstrate how to analyze bones Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.

Google Analytics for Beginners Exam Answers - Analytics Academy

Introducing Google Analytics

Assessment 1

i.

Using tracking code, Google Analytics tin report on data from which systems?

  • E-commerce platforms
  • Mobile Applications
  • Online point-of-sales systems
  • Systems not connected to the Internet

2.

To collect information using Google Analytics, which steps must be completed?

  • Install Google Analytics software on your desktop
  • Create an Analytics business relationship
  • Add the Analytics tracking lawmaking to each page of your site
  • Download the Analytics app

three.

The Analytics tracking lawmaking can collect which of the following?

  • Linguistic communication the browser is set to
  • Type of browser
  • User's favorite website
  • Device and operating system

4.

When volition Google Analytics cease a session past default?

  • After 30 minutes, regardless of user activity on your website
  • Once the user opens another browser window
  • When a user is inactive on your site for 30 minutes or more than or closes a browser window
  • At apex every day

5.

Once Google Analytics processes data, it's stored in a database where information technology can't exist modified.

  • True
  • False

6.

Which represents the hierarchical construction of a Google Analytics account from height to bottom?

  • View > Business relationship > Holding
  • Property > Account > View
  • Account > View > Property
  • Account > Property > View

7.

A user with "edit" permissions at the Account level will automatically accept "edit" permissions at which other levels?

  • User
  • Property
  • View
  • Product

viii.

To locate a holding'south Analytics tracking code, which sequence of steps should be followed?

  • "Admin" tab > "Tracking Code" > "Tracking Info"
  • "Admin" tab > "Tracking Info" > "Tracking Lawmaking"
  • "Reporting" tab > "Audience Reports" > "Tracking Code"
  • "Audition Reports" > "Settings" > "Tracking Code"

9.

To use Analytics to collect website data, what must be added to the website page HTML?

  • PHP tracking code
  • Google Analytics account number merely
  • Google Analytics tracking lawmaking
  • A permissions button

10.

Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?

  • Immediately afterwards the opening <head> tag of your website
  • Immediately before the closing </caput> tag of your website
  • Immediately after the opening <body> tag of your website
  • Immediately before the closing </body> tag of your website

xi.

When a new view is created, what data volition exist included?

  • Data from before the view was created
  • Data from after the view was created
  • Data from earlier and later the view was created
  • No information

12.

A deleted view tin can be recovered past account administrators within how many days?

  • 35
  • 65
  • 95
  • 125

13.

What are the options for filtering data in Google Analytics?

  • Exclude information from a view
  • Include information in a view
  • Modify which data appears in your reports
  • All of the higher up

fourteen.

Why is it important to go on one unfiltered view when using filters with Google Analytics?

  • To ensure you can always access the original information
  • In order to configure Goals
  • In order to use a filter for multiple views
  • At that place is no reason to accept an unfiltered view

15.

In which gild does Google Analytics filter data?

  • Alphabetical society by filter proper noun
  • The order in which the filters were concluding edited
  • The order in which the filters are applied
  • Randomized gild

16.

When a filter is practical to a view, what data is afflicted?

  • Data from before the filter was created
  • Data from afterward the filter was created
  • All the data available in a view
  • None of the data available in a view

The Google Analytics layout

Assessment two

i.

What feature would be used to compare 2 engagement ranges in a report?

  • Hourly, Mean solar day, Calendar week, Month views in the fourth dimension graph
  • Real-fourth dimension reports
  • Date range comparing
  • Business relationship selector

2.

What does the "Users" metric mensurate?

  • The full number of visits to your website
  • Users that had at to the lowest degree one session on your site in the given appointment range
  • Users that landed on the homepage of your website
  • Users who have signed up to an e-mail newsletter on your website

three.

What is the "Bounce Rate" in Google Analytics?

  • The number of times unique users returned to your website in a given fourth dimension flow
  • The percentage of sessions in which a user exits from your homepage
  • The percentage of total site exits
  • The percentage of visits when a user landed on your website and exited without any interactions

4.

What is a "dimension" in Google Analytics?

  • The total amount of revenue a business organisation has fabricated in a given appointment range.
  • An attribute of a data set that tin be organized for meliorate analysis.
  • A comparison of data between 2 date ranges.
  • A written report that offers data about your audience.

5.

What is a "metric" in Google Analytics?

  • A dimension that can aid you analyze site performance.
  • The dates in your engagement range.
  • A segment of data separated out in a report for comparison.
  • The numbers in a data set up often paired with dimensions.

6.

What is a "secondary dimension" in Google Analytics?

  • An additional widget you can add to a dashboard for more specific analysis.
  • An additional metric you tin add to a study for more than specific analysis.
  • An additional dimension you tin can add together to a report for more specific analysis.
  • A visualization that allows yous to view understand the impact of your data.

7.

Which Google Analytics visualization compares report data to the website average?

  • Pivot view
  • Comparison view
  • Performance view
  • Percentage view

viii.

How tin the amount of data in a sampled Google Analytics report be increased?

  • Apply additional filters
  • Remove the Secondary Dimension
  • Choose "Faster response" in the sampling pulldown menu
  • Choose "Greater precision" in the sampling pulldown card

9.

When selecting "Share Template Link" in the dashboard, what will be shared?

Dashboard only

Data only

Dashboard and data

Neither dashboard nor information

10.

When a dashboard is shared, users tin edit the dashboard configuration.

  • True
  • Imitation

3.1 Audition reports

1.

Under Audience, in the Demographics Overview report, which Age Group brought in the highest number of users?

18-24

25-34

35-44

45-54

2.

Under Audience, in the Geo > Location report for the land of India, what region brought in the highest number of users?

Karnataka

Maharashtra

Telangana

Delhi

iii.

Under Audience, in the Mobile Overview report, what percentage of sessions came from mobile devices?

68.89%

25.41%

5.70%

100.00%

three.2 Acquisition reports

i.

Under Conquering in the All Traffic > Source/Medium report, filtering by "referral" traffic, what website sent the highest numbers of users?

youtube.com

postal service.googleplex.com

google

facebook.com

ii.

Under Acquisition in the All Traffic > Channels study, which three channels had the highest number of new users?

Social, Direct, Referral

Social, Display, Branded Paid Search

Organic Search, Social, Directly

Social, Brandish, Generic Paid Search

3.

Under Conquering in the All Traffic > Referrals report, for users that came from the source "google.com" which referral path had the most sessions?

mall.googleplex.com

youtube.com

/yt/about/

/permissions/using-the-logo.html

3.3 Behavior reports

one.

Under Behavior using the All Pages report, which of these Folio Titles has the nigh Pageviews?

Accessories

Drinkware

Fun

Bags

2.

Under Behavior using the Site Content > Content Drilldown written report, which content section of the Google Merchandise Store has the highest percentage of pageviews?

/MadeInUSA/

/Google+Redesign/

/Specials/

/TopSellers/

three.

Under Behavior using the Site Content > Go out Pages report, what is the percentage of exits from the shopping cart page URI "/shop.axd/Cart"?

eighteen.36%

x.thirteen%

55.33%

100.00%

Basic Reporting

Assessment 3

1.

What setting must be enabled to view data in Demographics and Interests Reports?

  • Content Grouping
  • Ad features
  • User permissions on the view
  • In-Folio Analytics

2.

What study would best help identify potential browser problems with website traffic?

  • The Agile Users study
  • The New vs Returning report
  • The Browser & Os study
  • The Source/Medium report

iii.

What written report shows what mobile devices were used to view a website?

  • The Leave Pages written report under "Site Content"
  • The Landing Folio written report under "Site Content"
  • The Appointment report under "Behavior"
  • The Devices report under "Mobile"

4.

Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?

  • Source, Keyword, Campaign proper name
  • Source, Medium, Keyword
  • Source, Medium, Entrada proper name
  • Medium, Keyword, Campaign name

5.

Which "sources" are available in Google Analytics?

  • (select all that apply)
  • googlemerchandisestore.com
  • (direct)
  • Google
  • Email

6.

Which "mediums" are bachelor in Google Analytics?

  • (select all that apply)
  • Organic
  • CPC
  • Referral
  • mail service.google.com

7.

Which "channels" are available in the default Channels report?

  • (select all that apply)
  • Organic Search
  • Directly
  • Brandish
  • Device

8.

What report can show how particular sections of website content performed?

  • Location
  • Content Drilldown
  • Frequency and Recency
  • Top Events

9.

What report lists the website pages where users start arrived?

Events > Pages

All Pages

Leave Pages

Landing Pages

ten.

What report should be used to check if users are leaving from of import pages on your website?

  • Landing Pages report
  • All Pages written report
  • Exit Pages report
  • Pages report nether Events

4.2 Tracking campaigns with the URL Builder

1.

Nether Conquering in the Campaigns > All Campaigns report, how many new users were brought in by the "AW - Accessories" campaign?

1716

1872

2289

404

2.

Under Acquisition in the Campaigns > All Campaigns report, what is the source and medium for the "AW - Apparel" campaign?

google / search

newsletter / email

google / cpc

bing / cpc

3.

Nether Acquisition in the Campaigns > All Campaigns report, which of these were top 10 keywords used in the "AW - Accessories" campaign?

(select all that apply)

google sticker store

google shopping

google merch

(non set up)

4.3 Using Goals to measure business objectives

i.

Under Conversions in the Goals Overview written report, what was the conversion rate for the goal "Buy Completed (Goal 1 Conversion Rate)"?

.41%

.69%

.93%

1.00%

ii.

Under Audition in the Geo > Location study, what country had the highest conversion charge per unit for the goal "Purchase Completed (Goal i Conversion)" ?

United states of america

Malaysia

United Kingdom

Croatia

3.

Under Conquering in the All Traffic > Source/Medium study, what source/medium brought in the highest number of goal completions for the goal "Purchases completed (Goal ane Completions)"?

flowdock.com / referral

google / organic

(direct) / none

google / cpc

four.4 Measuring AdWords campaigns

i.

Under Acquisition in the AdWords > Campaigns report, which campaign had the nearly clicks?

AW - Electronics

All Products

AW - Clothes

AW - Accessories

2.

Under Acquisition in the AdWords > Campaigns report, which campaign had the highest CPC?

AW - Electronics

All Products

AW - Apparel

AW - Accessories

3.

Under Acquisition in the AdWords > Keywords report, which keyword had the highest CPC?

google store opening

android shirts

purchase google socks

google chrome t shirt

Basic Campaign and Conversion Tracking

Assessment 4

ane.

Which 3 tags does Google Analytics require for accurate campaign tracking?

Medium, Source, and Content

Medium, Source, and Campaign

Campaign, Content, and Term

Source, Content, and Term

2.

Which tags are standard Google Analytics campaign parameters?

  • utm_adgroup
  • utm_source
  • utm_medium
  • utm_content

3.

To quickly generate campaign tags, what tool should exist used?

  • The Measurement Protocol
  • The Segment Builder
  • The URL Builder
  • The Goal Selector

4.

Which formats may be used to add a custom entrada parameter to a URL?

  • www.googlemerchandisestore.com/?utmcampaign=fallsale
  • world wide web.googlemerchandisestore.com/?utm_campaign=fallsale
  • www.googlemerchandisestore.com/?utm_campaign=fall_sale
  • www.googlemerchandisestore.com/?utm_campaign = fall sale

5.

Which are examples of Goals in Google Analytics?

  • Making a purchase
  • Signing up for a newsletter
  • Completing a successful Google search
  • Submitting a contact information form

half dozen.

When creating a Goal in Google Analytics, which are required?

  • Goal Proper name
  • Goal Type
  • Goal Slot ID
  • Goal Funnel Visualization

vii.

If the Google Merchandise Store sets up a URL goal of "/thankyou" and a Match Type of "Begins with", which of the following pages on www.googlemerchandisestore.com volition count as goals?

  • /thankyou.html
  • /thankyou.php
  • /thankyou/receipt.php
  • All of the above

8.

Google Ads lets users annunciate on which properties?

  • Google Search
  • Google Display Network
  • DoubleClick Campaign Manager
  • Google AdSense

nine.

Enabling auto-tagging does what?

  • Adds Analytics tags to entrada URLs
  • Adds AdWords tags to campaign URLs
  • Adds entrada hyperlinks to website pages
  • Adds Analytics tracking code to website pages

10.

What Google Ads written report in Google Analytics tin show which bid adjustments resulted in higher conversions?

  • Campaigns
  • Keywords
  • Bid Adjustments
  • Destination URLs

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Which Google Analytics Visualization Compares Report Data To The Website Average?,

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